Brand concept “Urban aloha”
Aloha Rug was founded in 2014.The manufacturing of aloha shirts started in 2017.
Early designs were a fusion of culture, musical elements, and art which would be complemented in urban settings.
Each season, we invite artists in their career zenith to collaborate. Every design although seeming aloof Are linked in a very subtle way.
2019 spring&summer “Neo tokyo vintage”
“Neo Tokyo Vintage”
Inspired by vintage aloha shirt designs from the 1940s and 50s, 4 artists render a completely new perspective.
This is the Aloha wear of the city of “Neo Tokyo 2019”